Definition
A monthly government estimate of how much stores, restaurants and online sellers sold.
The story
On Oct 15, 2026, retail sales for September came in up 0.8%, against 0.3% expected (Reuters poll). Shoppers spent more than economists thought they would, a sign households were still opening their wallets.
Why markets watch it
Consumer spending is a huge part of the US economy, so it's a fast read on how people are holding up.
IN HISTORICAL DATA
Latest Retail sales: Thu, Oct 15, 2026 · Above
- Actual vs forecast
- +0.8% m/m vs +0.3%
- S&P 500
- +0.3%
- Nasdaq
- +0.1%
- Gold
- Spot +1.20% to $4,154.16
History, not a prediction. Every row lists its sources.
All Retail sales →Connects to
We explain why it moves markets. What you do with it is your call. Commentary and education only. Not financial advice. All terms